ETA-Equine Signs Mary Bahniuk Lauritsen as Masters Circle Brand Ambassador

Brand Ambassador Mary Bahniuk Lauritsen

ETA-Equine Signs Highly Regarded Dressage Rider/Trainer Mary Bahniuk Lauritsen as Masters Circle Brand Ambassador

Wellington, Florida (December 07, 2015) – Highly regarded dressage rider and trainer Mary Bahniuk Lauritsen has been selected as a Brand Ambassador to represent Masters Circle, a leader in equine nutrition.

Lauritsen, who has been riding competitively for more than 10 years, has earned United States Dressage Federation (USDF) gold, silver and bronze medals in addition to numerous first place finishes around the U.S. She also provides training from young horses to Grand Prix and to riders of all levels and disciplines as head trainer at Millennium Dressage.

“Mary is passionate about horses, the same way we are at Masters Circle and that makes for a terrific team,” said Mark-Anthony Samson, the Marketing Director of ETA-Equine. “Mary’s determination and accomplishments both inside and outside the ring matches our company belief in ethics, professionalism of product development and winning exposure.”

Lauritsen and her own Rossignol-ISF competed in and won their first two Grand Prix classes at the UNH Dressage Show in late June, where they also qualified for the Region 8 Grand Prix Regionals. Lauritsen has been riding “Rossi” for 13 years, advancing through the levels as they grew up together. She has been an active volunteer within the USEF and USDF, having served as the latter’s youth executive board president for two years

"I am honored to have been invited to be a part of the Masters Circle team,” said Lauritsen, who splits time between Wellington, Florida and Harvard, Massachusetts. “It is incredibly important to me that my horses' individual needs are always met in training but also nutritionally. Not only are the products made with top-of-the-line ingredients with the highest efficacy but they are also non-GMO. From young horses in training to my Grand Prix horse, I am confident that within the Masters Circle nutritional line of 18 supplements and the high quality Masters Circle Hay Blends that they are balanced mind, body, and soul!"  

Joe Costa from PlayItForward, LLC and respected equestrian, John McGinty, recruited Lauritsen. As a Brand Ambassador she will actively promote the Masters Circle brand and products amongst her peers in the equestrian community, according to Samson.

The Masters Circle line of supplements was designed with the backing of Alltech ingredients and is the result of collaboration between nutritionists, veterinarians and riders. They are based on the horse’s real needs and provide significant results in performance and overall health.

Masters Circle features a wide array of supplements that offer unique blends of high quality ingredients, ranging from their complete supplement, to metabolic, to energy and performance to skin and allergies to recovery. Each supplement is complementary and allows the rider the possibility of combining them together to reach better health.

“It was important that high-level riders be able to use these supplements in competition so each ingredient is FEI and USEF compliant,” insists Samson.

Reaching out to Alltech to source the majority of their ingredients ensured that each product is of consistent quality.

“This makes it easy to establish where each ingredient comes from and ensures the quality of the products,” said Samson. “It is clear the company chose university research and quality over price in the manufacturing of Masters Circle Supplements destined exclusively to the Equine Classical market segment,” adds Samson.

By combining the Masters Circle supplements with their quality hay, the horse is receiving a complete nutrition regimen that virtually matches their natural diet.

Eastern Townships Acreage, known as ETA-Equine, is well respected throughout the equine world for creating the highest quality hay mix blends that meet performance horses’ nutritional needs while promoting good health and peak performance. ETA-Equine has produced hay mixes that are specially blended so performance horses can graze throughout the day just like they would in the wild.

In addition to appealing to the taste buds of horses, ETA-Equine’s Masters Circle proprietary blends provide performance horses with the important fiber-to-protein ratios they need so badly. The scientific and modern nutritional concepts involved in the creation of ETA-Equine’s hay blends were developed exclusively with horses in mind. As a result, it’s easier for trainers and owners to feed and care for their horses, whether they are involved in leisure riding or competing in events and shows.

The knowledge and approach to nutrition ETA-Equine gained while developing these blends of hay over many years have now been applied to supplements and formulated to a complete line of 18 products. Each product targets one aspect of a horse’s needs; they can be used alone or in combination with each other for enhanced results.

About Masters Circle from ETA-Equine

ETA-Equine is located in the Eastern Townships, a picturesque little part of southern Québec nestled and bordering the Northern Kingdom of Vermont among the Appalachian mountain range. The geographic location, temperatures, weather and sun exposure make it one of the most ideal locations for growing some of the best hay to ever grace a stable. Along with the Masters Circle forage products, ETA-Equine is proud to introduce the Masters Circle line of supplements to ensure your horse has all the vitamins and minerals it needs to be healthy. ETA-Equine is an organization dedicated to consistently providing superior equestrian nutrition products for the classical disciplines, including forage products for horses and supplements, at yet a reasonable price year round. Whether you are an experienced hand in raising horses or just starting out, let ETA-Equine help care for your horses by providing them with the best hay and/or supplements containing all the nutrition they need for a complete diet regimen.

For more about Masters Circle products from ETA-Equine, visit or call (855) 223-2312