Up and Coming JR Rider Lilly Simons Joins Masters Circle as Brand Ambassador

Millbrook, New York (June 18, 2016) – Fantastic up and coming Jr level dressage rider Lilly Simons has been selected as a Brand Ambassador to represent Masters Circle, a leader in equine nutrition.

Simons, has been riding competitively in dressage since 2010 she competed in the FEI Juniors at third level. She became champion of the regional Jr Third Level division and earned her Bronze medal by the end of the season. In 2014 she won her silver medal and became champion of the Jr regional reserve at Fourth Level and Jr regional champion at Prix St. George. Simons finished off the season on a strong note riding her Dutch Warmblood gelding Willoughby to a successful Fourth Level showing at Dressage at Devon.

“Lilly is a great up and coming Jr rider and is passionate about horses, the same way we are at Masters Circle. That makes for a terrific team,” said Mark-Anthony Samson, the Marketing Director of ETA-Equine. “We are proud to join with and help support Lilly on her journey. We are certain it will be a long and fruitful one.”

Simons and her Dutch Warmblood Willoughby have been together since 2010. Together they have come a long way on their dressage journey and make a great team together.

"I am honored to have been invited to be a part of the Masters Circle team,” said Simons, who is in her last year as a Jr rider. “It is incredibly important to me that my horses' individual needs are always met in training but also nutritionally. Not only are the products made with top-of-the-line ingredients with the highest efficacy but they are also non-GMO. I adore the Masters Circle nutritional line of 18 supplements and the way they each  target specific needs is fantastic."  

Katie Brennan, recruited Simons. As a Brand Ambassador she will actively promote the Masters Circle brand and products amongst her peers in the equestrian community, according to Samson.

The Masters Circle line of supplements was designed with the backing of Alltech ingredients and is the result of collaboration between nutritionists, veterinarians and riders. They are based on the horse’s real needs and provide significant results in performance and overall health.

Masters Circle features a wide array of supplements that offer unique blends of high quality ingredients, ranging from their complete supplement, to metabolic, to energy and performance to skin and allergies to recovery. Each supplement is complementary and allows the rider the possibility of combining them together to reach better health.

Reaching out to Alltech to source the majority of their ingredients ensured that each product is of consistent quality.

“This makes it easy to establish where each ingredient comes from and ensures the quality of the products,” said Samson. “It is clear the company chose university research and quality over price in the manufacturing of Masters Circle Supplements destined exclusively to the Equine Classical market segment,” adds Samson.

By combining the Masters Circle supplements with their quality hay, the horse is receiving a complete nutrition regimen that virtually matches their natural diet.

Eastern Townships Acreage the parent company of Masters Circle products, often referred to as ETA-Equine, is well respected throughout the equine world for creating the highest quality hay mix blends that meet performance horses’ nutritional needs while promoting good health and peak performance. ETA-Equine has produced hay mixes that are specially blended so performance horses can graze throughout the day just like they would in the wild.

In addition to appealing to the taste buds of horses, ETA-Equine’s Masters Circle proprietary blends provide performance horses with the important fiber-to-protein ratios they need so badly. The scientific and modern nutritional concepts involved in the creation of ETA-Equine’s hay blends were developed exclusively with horses in mind. As a result, it’s easier for trainers and owners to feed and care for their horses, whether they are involved in leisure riding or competing in events and shows.

The knowledge and approach to nutrition ETA-Equine gained while developing these blends of hay over many years have now been applied to supplements and formulated to a complete line of 18 products. Each product targets one aspect of a horse’s needs; they can be used alone or in combination with each other for enhanced results.

About Masters Circle from ETA-Equine

ETA-Equine is located in the Eastern Townships, a picturesque little part of southern Québec nestled and bordering the Northern Kingdom of Vermont among the Appalachian mountain range. The geographic location, temperatures, weather and sun exposure make it one of the most ideal locations for growing some of the best hay to ever grace a stable. Along with the Masters Circle forage products, ETA-Equine is proud to introduce the Masters Circle line of supplements to ensure your horse has all the vitamins and minerals it needs to be healthy. ETA-Equine is an organization dedicated to consistently providing superior equestrian nutrition products for the classical disciplines, including forage products for horses and supplements, at yet a reasonable price year round. Whether you are an experienced hand in raising horses or just starting out, let ETA-Equine help care for your horses by providing them with the best hay and/or supplements containing all the nutrition they need for a complete diet regimen.

For more about Masters Circle products from ETA-Equine, visit www.ETA-Equine.com or call (855) 223-2312